Pricing Page Enhancement

[krisnaBukitVista]

Description

This project aims to enhance the pricing page on our website to improve user experience, increase engagement, and ensure ease of content updates. The Marketing team has requested several improvements, including a fresh design, an additional pricing plan option, rewritten content, and the capability for dynamic content modification.

Problem

The current pricing page lacks visual appeal and flexibility. It provides limited pricing options, which may not adequately address all user needs. Additionally, the static content setup makes it challenging for users to modify content directly, impacting our ability to keep information current and relevant.

Solution

• Fresh Design: Implement a new, visually engaging design for the pricing page layout to improve aesthetics and user experience.
• Additional Pricing Option: Add a fourth pricing plan option, with the following categories:
  • Delightful Property
  • Inspired Branding
  • Inspired Investment
  • Enterprise Investment Strategy
• Content Rewrite: Update and rewrite the pricing page content to better communicate each plan’s benefits, align with our brand, and improve readability.
• Dynamic Content Capability: Ensure the content can be dynamically modified, enabling users to update information directly without needing technical assistance.

Measurement metrics

• Average Session Duration: Track the time users spend on the pricing page to assess engagement improvements.
• Bounce Rate: Monitor bounce rates to measure how effectively the new design and content retain user interest.

SLA

• Engagement Metrics: Achieve a 10% increase in average session duration and a 10% decrease in bounce rate within one month post-implementation.

[Vidiskiu]

Final evaluation scheduled on 2024-12-01