Newsletter / BV Go user experience improvements

[krisnaBukitVista]

Description:

The goal of this project is to redesign the newsletter detail page, shifting from a traditional article format to an Instagram Stories-inspired design. The focus will be on delivering content through images and short videos, replacing lengthy paragraphs with more visually engaging bullet points and multimedia. This format aims to create a more dynamic and engaging user experience.

Problem:

• The current article-style format doesn't appeal to readers looking for quick, visual content.
• Text-heavy newsletters may not capture reader attention effectively.
• The absence of short, digestible content like videos and images makes it difficult to engage modern users who prefer faster content consumption.

Solution:

• Redesign the newsletter page to an Instagram Stories-inspired layout, focusing heavily on visual content like images and short videos.
• Replace long paragraphs with bullet points and short video clips to present information in a concise and engaging manner.
• Incorporate scrolling between stories (or slides), similar to Instagram, allowing users to browse quickly and focus on the multimedia content.
• Enable users to like stories, add comments, and view comments directly within the stories.
• Allow users to leave comments on the BIGRR side.

Measurement metrics

• Functionalities: Track the implementation of the visual story format, video content, commenting system, likes count, and interactions.
• Number of Positive Testimonies: Measure user feedback on the new story-driven format, focusing on engagement levels.

SLA

• Error-Free Functionality on iOS and Android: The newsletter page and features must function without errors on iOS and Android devices
• Positive Testimonies: Ensure that 80% of partners sampled provide positive feedback on the new features and functionality.

[krisnaBukitVista]

Depending on user research by kak Nadia and kak Dela