Create messaging framework

[audreykwr]

User story

As a user, I want to clearly understand ReportStream and how it meets my needs.

Background & context

The brand workshop brought together SMEs and stakeholders to start work defining what we need to form messaging and tone for ReportSteam and begin to create alignment across the product. After gathering their input, we made detailed implementation plans that include honing our tone of voice.

This will involve primary message and secondary messages based on priority of what we want the audience to know. These messages can be translated and communicated through different types of content and are not necessarily copy and paste statements.

Open questions

• Working links

  Workshop 1 deck Workshop 2 deck

Follow up on this ticket

Acceptance criteria

• [x] Summarize findings from all previous brand work into draft statements.
• [x] Async feedback throughout process
• [x] Create ticket for finalizing and roll out

[audreykwr]

on track

[audreykwr]

Draft finished and shared for feedback