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CVM / Magento_GoogleTagManager

Google Tag Manager extension for Magento
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visitorLifetimeValue is "0" on guest checkout and new customer transaction #12

Closed phildpearce closed 10 years ago

phildpearce commented 10 years ago

visitorLifetimeValue is "0" on new customer transactions (e.g. visitorExistingCustomer=No).

If it`s a new customer then visitorLifetimeValue should be the value of the transaction.

e.g. if visitorExistingCustomer=No THEN visitorLifetimeValue = dataLayer.transactionTotal

If you generate a custom report with customDimension_visitorExistingCustomer and averageOf(customMetrics_visitorLifetimeValue) you will see the problem.

Also, custom report with customDimension_visitorId and averageOf(customMetrics_visitorLifetimeValue) also highlights this.

Thanks

Phil.

phildpearce commented 10 years ago

Here is another example...

For new customers

  1. Login/Guess checkout with userID_001: £0 (revenue) and £0 (LTCV) Order1 with userID_001: £200 (revenue) and £200 (visitorLifeTimeValueMetrics) ... Thus... nonCumulative_LTCV needs to be £200
  2. Order2 with userID_001: £100 (revenue) and £100 (visitorLifeTimeValueMetrics) ... Thus... nonCumulative_LTCV needs to be £300 (not a GA calculation of £400)
  3. Order2 with userID_001: £100 (revenue) and £100 (visitorLifeTimeValueMetrics) ... Thus... nonCumulative_LTCV needs to be £400 (not a GA calculation of £500)

For existing customers

  1. Login with userID_001: £0 (revenue) and £9,900 (Cumulative_LTCV) ... on login (if no LTCV cookie exists)
  2. Order1 with userID_001: £100 (revenue) and £100 (visitorLifeTimeValueMetrics) ... Thus... Cumulative_LTCV metric would be £1,000
  3. Order2 with userID_001: £100 (revenue) and £100 (visitorLifeTimeValueMetrics) ... Thus... Cumulative_LTCV metric would be £1,100
  4. Order2 with userID_001: £100 (revenue) and £100 (visitorLifeTimeValueMetrics) ... Thus... Cumulative_LTCV metric would be £1,100
CVM commented 10 years ago

This is a bug. Will add to roadmap.

phildpearce commented 10 years ago

Thanks :)

When will this be pushed to MagentoConnect?

CVM commented 10 years ago

Not entirely sure yet. The process of packaging things up and submitting to Magento Connect is a bit time consuming. At the very least, I'd like to sort out issue #14 first before updating the release.