Improve the README file with real user cases

[CarlosOliveira1988]

Is your feature request related to a problem? Please describe.

The README file is a nice way to understand the motivation and how to use the project.

Describe the solution you'd like

Improve the README file with real user cases:

• How to run the pip requirements.txt
• How to fill out the excel data
• What are the available market types

Describe alternatives you've considered

N/A

Additional context

N/A

[CarlosOliveira1988]

README file updated according to the commit 15da66a.