Include atomised name in `matching-ws` responses to avoid pipelines and other services reparsing

[djtfmartin]

Include atomised name to avoid pipelines and other services (such as pipelines) reparsing the name. This will also remove some dependencies on the pipelines side + and unnecessary processing (which can be CPU heavy)

[mdoering]

include it where?

[djtfmartin]

Just in the matching-ws responses. This is to avoid any name parsing in pipelines. I'll change issue title so its a bit clearer.