Open Graph

[juanmriosv]

Description:

The ability to manipulate the image, description, title and other arguments when the link of a page is shared on social media (specifically on Facebook and Twitter) This technology was created by facebook

Currently, Weblinc has a default meta attributes for Open Graph. For example: the logo image is a default attribute for the og:image attribute.

Current Issue:

A couple of times, Chuck wanted to share a link from our site and when it was done on facebook, or linkedin it was pulling the logo as an image. He wants a particular image to be shared

#

[juanmriosv]

Placement:

The OG meta tags are placed on the of a page. This allows for the information to be available before the of the page is drawn

[juanmriosv]

Importance and why using OG:

Promotes integration between facebook and other websites; this way, a some degree of control if possible over how information travel from a website to Facebook, and some other social media accounts.

Since social media are now drivers of considerable traffic to the website; then, the tags can influence the performance of links on social media. However, It will not a affect (at this moment) on-page SEO.

[juanmriosv]

Most common tags:

• og:image
• og:title
• og:site-name*
• og:description

*It is usually the same every time

[juanmriosv]

Future:

Being able to either:

• Dynamically have OG meta tags to pull personalized info from each page, or
• Being able to have those main OG fields administrable