Build and document a new process around continuous testing of all Email Link Landings for Email Proof Launches and any live emails that you are able to receive. Target Time Investment for this kind of testing should be 20 minutes per day. Actively try to receive all emails you are aware of, within reason (considering the Target Time Investment).
The primary goal of this process is to find any issues that may exist at the link landings and work with whomever necessary to get them resolved before the live email gets sent. The secondary goal is, for issues found on link landings from a live email, to work with whomever necessary to get those issues resolved before they are noticed internally, and to minimize the number of customers who are exposed to/impacted by the issue.
AdenaG
commented
7 years ago
Build and document a new process around continuous testing of all Email Link Landings for Email Proof Launches and any live emails that you are able to receive. Target Time Investment for this kind of testing should be 20 minutes per day. Actively try to receive all emails you are aware of, within reason (considering the Target Time Investment).
The primary goal of this process is to find any issues that may exist at the link landings and work with whomever necessary to get them resolved before the live email gets sent. The secondary goal is, for issues found on link landings from a live email, to work with whomever necessary to get those issues resolved before they are noticed internally, and to minimize the number of customers who are exposed to/impacted by the issue.