Wishi Replacing Brickwork Stylist Appointments - Remove all Reference

[AdenaG]

Remove Brickwork in-store stylist program and all site-wide references to it, as well as parties involved in Brickwork admin. 301 Redirect to Wishi Page.

1. 301 Redirect this page in STAGING & PROD https://www.c21stores.com/pages/c21-on-1-stylist to https://www.c21stores.com/wishi

2. Add the following Search Redirects (redirect to https://www.c21stores.com/wishi): • stylist • styling • personal shopper

3. Remove all 3 stylist appointment types from the following store pages in STAGING & PROD: • http://locations.c21stores.com/en/downtown • http://locations.c21stores.com/en/lincoln-square • http://locations.c21stores.com/en/philadelphia

4. Remove "c21on1 Stylist" reference on City Point store in STAGING & PROD (in "Level 3" section): • http://locations.c21stores.com/en/city-point

5. Archive the following Brickwork users (there is no way to delete): • Stacy Brasner • Tamar Darnell • Kristina Delpriore
   • Anna Maria Farruggia
   • Marina Gallagher • Eric Goldstein • Argentina Grosu • Drew Haas • Teresia Huggins • Gabriela Huttera • Ruth Isler (2 accounts) • Sara Lopez • Aniko Major • Melissa Mangual • Carlina Morales (2 accounts) • Matt Nichols • Jasmine Obrien • Sandra Owusu • Marisol Papapostolou
   • Octavia Peeples • Phyllis Pierre • Natasha Pilgrim
   • Eric Romero • Rohini Singh • Leyla Tahirgil • Star Taliaferro • Johnathan Wilson • Eric Ziker

6. Send a final Brickwork Appointment Metrics email to Elisabeth

[c21hornak]

@AdenaG would this page (https://www.c21stores.com/pages/c21-on-1-stylist) also need to be de-activated, or does the 301 redirect effectively do that?

[c21hornak]

@AdenaG fyi I also made a couple of minor tweaks

[c21hornak]

@AdenaG when you wrote "redirect", did you mean 301 redirect or on-site search redirect?

[AdenaG]

@c21hornak Url direct, so 301. Pages cannot be deactivated anyway.

[c21hornak]

@AdenaG ok thanks. Could you or Lisa please pull some kind of traffic metrics for that c21-on-one stylist page? Either past year, average per week/month/day, depending on amount of traffic, whatever metrics makes most sense.

[c21hornak]

@AdenaG are there any search redirects setup for the c21-on-1stylist page? And if so, do they need to be edited? Or deleted and new ones set up for WISHI?

[AdenaG]

@c21hornak I think we had when the c21 stylist page was in the footer nav, but was removed at that point. There arent any currently for Wishi, stylist or other requested. Ill look into metrics.

[c21hornak]

@AdenaG could you please pull the traffic metrics for the c21-on-1 page asap today and also add in section 2 what search redirects you feel should be setup for this?

I would like to get this checklist in front of Elisabeth asap for her approval. The traffic metrics is needed for the decision making process for setting up the 301 redirect. There are pros and cons to weigh.

[AdenaG]

@c21hornak I pulled from Feb 2016 to Feb 2017, since that is when the page was removed from navigation. Sessions peaked between 4/2016 and 10/2016, probably due to the page being featured on our HP around that time. Stylist Page Metrics.xlsx

[c21hornak]

[c21hornak]

@AdenaG sorry, I just added the "section 2" I was referring to in my last comment. I must not have saved my edits last night.

[AdenaG]

@c21hornak Now looks like my edits didnt save... Stylist Page Metrics & Search.xlsx

Revised attached.

[c21hornak]

@AdenaG Thanks. Please execute items 2, 3 & 4 asap on Wednesday.

Please hold on the other items.

[c21hornak]

@AdenaG actually...hold off - having second thoughts.

[c21hornak]

@AdenaG go ahead and proceed with items 2, 3 & 4.

Juan is doing item 1 and building an experiment to track how many times people get redirected.

5 is approved to do on Friday 5/12 pending Mark's feedback.

Lisa can do 6 after 5 is done.

[AdenaG]

@c21hornak 2, 3, 4 updated yesterday.

[c21hornak]

@AdenaG fyi, Juan has completed item 1 on 5/8.

[AdenaG]

Just waiting to get confirmation for #5

[c21hornak]

@AdenaG Mark said nothing, therefore approved to do item 5.

[AdenaG]

@c21hornak #5 done. And confirmed no other metrics since last reported may wk1.