Investigate about charges per person per message in sponsored message

[ImranBinShoukat]

In this task, we will investigate about the charges per person per message in sponsored broadcast. This is asked by Adil Amjad.

[jekram]

@sojharo We should be able fo to FB Add Manager and figure this out. This may not be in the documentation

[jekram]

https://manychat.com/blog/facebook-sponsored-messages/

[sojharo]

I have gone through couple of articles on this and also looked into ManyChat article on sponsored messaging. According to ManyChat article:

"Generally speaking, sponsored messages are affordable, costing about 10 cents per opened message." Click Here

However, I read the facebook business documentation around the sponsored messaging and they are saying that sponsored messaging cost is same as cost of ad impressions. By Ad impressions, they mean when subscribers sees that a sponsored message is sent by a business on messenger.

Click here for above

The cost of impression is often calculated depending on bid auctions. The average cost of impressions is $0.97 per impression and $7.19 per 1000 impressions according to WebFX. These are the averages by these marketing websites. Facebook is not clearly talking about the exact figure as it might keep changing so they just show how to calculate it here.

Costing details from real published sponsored message

When we had done the team testing of sponsored message, after which one of the sponsored message got approved by Facebook which was made by Baqar's account. Baqar just told me yesterday and today we looked into statistics on his ad manager to understand the costing.

This is the sponsored message looks on messenger inbox for baqar:

The above sponsored message was sent from baqar's ad account which is a PKR currency account. This was sent to Baqar only.

Cost for one person reach shows to be Rs. 0.26. However, the cost for 1000 impressions for this ad is Rs. 260 according to facebook ads manager for baqar's account.

Screenshot where cost per 1000 impressions is shown.

I think we should also show these numbers and screenshots to Adil as well because he understands more about facebook ads and marketings. Also, i think this gives the answer to his question.

I am thinking that we should also a detailed blog on sponsored messaging just like manychat has.

[jekram]

Thanks . Agree we should show this to Adil and to write a blog. Overall we should read all the ManyChat blogs and learn from it and then write our own,

[sojharo]

I have created an sponsored messaging ad with image and a text and sent to facebook for review. I will check again when it gets approved. Tomorrow, I will create a same sponsored messaging ad with video as well.

[sojharo]

We ran another ad using ads manager today and are waiting for results now.

[sojharo]

I worked on this today for resolving the problem of image which is not appearing in ads manager when we send sponsored message from our own UI. I have found the problem which is:

Instead of accepting image URL, just like we in simple broadcast, they need to upload the image to facebook ads account before it could be used in any ad.

I have worked on this and I am trying to upload the image, however, I am not getting the image_hash back from facebook which I can then add in my ad creative. I need to look more into this tomorrow. I spent most of my time on this issue today.

[sojharo]

I am using this issue for working on why image is not appearing on ad when we create sponsored message from our Kibopush

[jekram]

who no update?

[sojharo]

I could not give time to this issue as I was working on other important issues from chatbot automation and marketing. This is in my deck and will work on this as next task.

[sojharo]

I have worked on this and most of the time was spent on this issue. I am sending image which I need to ad in my ad to facebook ad account using api, however, I am not getting any response from facebook which is supposed to be image hash. I will try again on this tomorrow. Also, I have looked into stackoverflow but I was not able to get any better answer. This is under construction.

[sojharo]

I have finally fixed the image problem which was happening in our ad. For each image that we want to put in our ad, that image first should be uploaded to ad account and image hash for it must be received. I was having problem in getting image hash first and response from facebook was empty. However, after spending some time on this issue, now I am able to upload images to ad account so that they can be used in sponsored messages.

Here is the screenshot of images uploaded to my ad account

@bjafri5 please test it on staging once the pull request is merged.

[bjafri5]

Tested on staging. The image is now being uploaded to the ad account

[bjafri5]

Tested on production