advice for launching product:

[drenfr01]

http://www.fastcompany.com/3004920/10-steps-successfully-launching-new-product-or-service
Key ideas:

• get CS influencers like Anders & Semmler on board. Reach out to Tomi again.
• When product is truly ready, do something funny / notable as promo (think dollar shave club)
• Don't make a big deal about "launch day", just say product is available

https://blog.kissmetrics.com/product-launch-strategies/ Key Ideas:

• emphasize how it makes people's lives better, not just features. People care about "their" problems. And don't mention the competition
• State why we're revolutionary, make it clear that we are a big leap forward
• Get some media involved ASAP
• Have a plan for the product launch. Targeted outreach to key people, get some write-ups, etc.

http://pragmaticmarketing.com//resources/6-secrets-of-a-winning-product-launch?p=2 Key Ideas:

• Have clear launch goals and a way to measure them. Refine, pivot, etc. based on these
• "A confused buyer does not buy". Clearly articular value of product, be consistent

[drenfr01]

move to wiki