[SPIKE] Tracking Website Visits via QR Code Scans

[alexpereira]

In order to monitor the effectiveness of QR code scans, we need to implement a system that tracks visits to our website originating from QR code scans. This issue serves as a tracking mechanism enhancement to help us gather data on user engagement resulting from QR code campaigns.

Current Situation:

Currently, we distribute QR codes through various offline channels, such as print media, posters, and physical products. However, we lack the means to accurately measure the impact of these QR code placements on our website traffic.

Proposed Solution:

We aim to implement a system that allows us to track visits originating from QR code scans. The proposed solution involves the following steps:

QR Code Generation: Generate unique QR codes for different offline campaigns. These QR codes will include tracking parameters that can help us identify the source campaign.

URL Modification: Modify the landing page URL that the QR codes point to by appending tracking parameters. For instance, adding ?source=qr_campaign_AUG_MEETUP to the URL.

Analytics Integration: Integrate our website with an analytics platform (such as Google Analytics) to capture and analyze the tracking parameters in the landing page URLs.

Data Analysis: Regularly analyze the data to determine the number of visits originating from QR code scans, the conversion rate, and other relevant metrics.

Tasks:

• [ ] Research QR code generation libraries or tools compatible with our current technology stack.
• [ ] Modify the website's landing page URLs to include tracking parameters.

Ask a website team member for help with these two 👇

• [ ] Integrate the website with an analytics platform (e.g., Google Analytics) to capture and analyze tracking data.
• [ ] Regularly review and analyze the collected data to make informed decisions.

[IgorTheFixer]

Will also look in google analytics and other third party tools. Will update ticket with progress