Branding - Logo

[harrycopeman]

A place for us to discuss and iterate on the logo.

[harrycopeman]

Here's a mood board of logo's, I'd love Robin to adopt this style.

[wlenzenjr]

[wlenzenjr]

Played around with a simple icon idea (your glyph find was really inspiring), as well as researched some fonts and came up with this:

It's a base font of Halis Rounded. I'd customize it if we were to use it - but I quite like it as a base font. What do you think?

[harrycopeman]

So I really really like this icon, it could probably be a little thinner but it works. One question, is there a meaning behind this?

Regarding the typeface, I don't love it :/ We can do a better job of doing something that doesn't look mainstream :smile: I'm happy to try this, sick work on the icon! Also let's alway have it on the left :wink:

Or... one thing I like about Figma is that on their site they just use the type, then on social they just use the icon - I feel like it works well.

[harrycopeman]

Here's one quick pass at it.

[wlenzenjr]

What typeface is that? I'm really not a fan of the serif logo, but I'm willing to play with it and am exploring it today.

[harrycopeman]

@wlenzenjr It's Adriane - also not loving it but the sans-serif's ain't working right now. Can we try something close to http://bakkenbaeck.com/?

[wlenzenjr]

The Bakken Baeck logo is really pointy and harsh though. Doesn't seem to match what we've established with the Robin interface. I'd rather have a serif font than something as harsh as the BB logo. I'm exploring Typekit now.

As for the icon, glad you like it. There's actually a lot of meaning in the icon:

• circle: balance
• the line spacing (of my design): consistency
• the dot: goals
• the shorter line: determination

[harrycopeman]

I actually think the typeface in our interface is pretty tough and hard, and I like it. Also here's a point, do we need the wordmark too? So many examples I could send to prove that no is a decent answer, here's one - https://claralabs.com/

Great about the icon, it also reminds me of levers in way, which means 'control'.

[wlenzenjr]

After playing around with this briefly I agree. Let's keep the robin wordmark as Colfax type set at either lowercase medium, or Robin bold.

[wlenzenjr]

I think the stroke on the icon could be a bit thicker still. What do you think?

[wlenzenjr]

Here's what that would look like:

[harrycopeman]

We're game, sign this off.

[wlenzenjr]

Awesome, here's our assets: