This would allow us to have a more real sliding time scale. We would basically only make a single bid adjustment based on the most recent statistically significant time range.
Clear keyword flags
Start with a 7 day lookback window
-- For each keyword:
----- Compare keyword performance vs AdGroup performance
----- If statistically significant difference, flag (or unflag) keyword so that it is not processed in a later scan.
Repeat with a 14 day lookback, 30 day, 1 year, etc...
Clear keyword flags
This would allow us to have a more real sliding time scale. We would basically only make a single bid adjustment based on the most recent statistically significant time range.
Clear keyword flags Start with a 7 day lookback window -- For each keyword: ----- Compare keyword performance vs AdGroup performance ----- If statistically significant difference, flag (or unflag) keyword so that it is not processed in a later scan. Repeat with a 14 day lookback, 30 day, 1 year, etc... Clear keyword flags