Czarto / Adwords-Scripts

Google Ads Bidding scripts
MIT License
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Device Adjustments: Reduce Bids if high cost with conversions < minimum #21

Open Czarto opened 3 years ago

Czarto commented 3 years ago

File Adwords-Scripts/device-bid-adjustments.js

Desctiption If a particular device does not have enough conversions to trigger a bid adjustment, but the cost is "high", then lower the bid anyway.

Proposed Solution Set a user definable "COST TOO HIGH" threshold at which to trigger the bid reduction.

Alternatives Is there a way to infer "COST TOO HIGH" from past conversion data?