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Article: User journey #158

Open prokopsimek opened 5 years ago

ridlees commented 4 years ago

What is this about: A user journey is a series of steps which represent a scenario in which a user might interact with the thing you are designing. Read more here: https://uxplanet.org/a-beginners-guide-to-user-journey-mapping-bd914f4c517c?gi=6697ccc62796, https://uxplanet.org/a-beginners-guide-to-user-journey-mapping-bd914f4c517c, https://uxmentor.me/user-journeys-beginners-guide/

adithyaakrishna commented 4 years ago

@prokopsimek Would love to work on this :)

ridlees commented 4 years ago

@adithyaakrishna hello, sure, go for it. We will assign you later

adithyaakrishna commented 4 years ago

Thank You @prokopsimek @ridlees Will finish this soon 🚀 I had a doubt, Can I use Adobe Ps or Xd and also, Could you point me the right example of the User Journey so that I can get started on it. 1. image 2. image

ridlees commented 4 years ago

@adithyaakrishna Sorry for the delay. For what exactly are you using AdobePS or Xd? Are you creating your own content (like images, templates, or others)?

Speaking of the right user journey, these sources: https://blog.flexmr.net/understanding-the-customer-journey, https://www.experienceux.co.uk/faqs/what-are-user-journeys/, https://thepathforward.io/creating-customer-personas/, https://www.youtube.com/watch?v=-MqBBvw6wBY, https://blog.adobe.com/en/publish/2017/10/05/why-all-ux-designers-should-be-creating-user-journeys-and-heres-how-to-make-one.html#gs.hpkxu9 are great to understand the user journey philosophy.

If your question is more on the side of mapping (which is a common visualization of customer journeys), you could look at https://clevertap.com/blog/user-journey-map/, https://lichtenstein.io/user-journey-map, https://mixpanel.com/blog/build-more-useful-products-journey-maps/, and https://www.surveymonkey.com/curiosity/map-customer-journey-keep-customers-happy/ for the act of mapping (and thinking about maps) itself. This article focuses on touchpoints https://www.qualtrics.com/uk/experience-management/customer/customer-journey-touchpoints which are important business-wise. Finally, this article shows really cool maps https://blog.uxeria.com/en/10-most-interesting-examples-of-customer-journey-maps/ (I love the lego one, it is such a unique way of doing this).

I know this comment seems overwhelming. Don't worry, I don't expect you to read all of these articles. However, I think you can find them really interesting (at least, I have learned a lot from them).

Looking at the images, I can see scenarios in which both are the "top one". Let me explain. The 1st one is stricter and shows you all the numbers (BAAM), which is something the stakeholder wants to see. It is also great for pinpointing touchpoints. With the attached persona, the teams know what is this about.

The 2nd one is more story-based. Marketing and sales would love to have this storyboard with them. Any creative team (from writers to designers) can benefit from seeing the emotions. I can envision sharing the 2nd image as "marketing material". Also, I like playful spins at things.