The purpose of a communications plan is the same as any journalistic or public relations writing. Here the details of the specific activities are to convey key information to people you consider to be strategic stakeholders, or stakeholders in a variety of ways. Basically think of it in terms of:
Why?
Who?
How?
What?
Where?
When?
Identify the purpose of your communication
Identify your audience
Plan and design your message
Consider your resources
Plan for obstacles and emergencies
Strategize how you’ll connect with the media and others who can help you spread your message
Create an action plan
Decide how you’ll evaluate your plan and adjust it, based on the results of carrying it out
The basics are below
The purpose of a communications plan is the same as any journalistic or public relations writing. Here the details of the specific activities are to convey key information to people you consider to be strategic stakeholders, or stakeholders in a variety of ways. Basically think of it in terms of:
Another method to use is:
University of Kansas Community Tool Box
Communications Guidebook