In server-driven ad insertion the URL and HTTP headers of the XLink request are the only interface between the client and XLink Resolver.
Better targeting may be achieved if some common query parameters were defined, such as SCTE 35 cue message (describing the ad break).
In server-driven ad insertion the URL and HTTP headers of the XLink request are the only interface between the client and XLink Resolver. Better targeting may be achieved if some common query parameters were defined, such as SCTE 35 cue message (describing the ad break).