We need to add tracking of the individual file download to monitor user interactions and optimize conversions. This tracking will allow us to analyze the conversion funnel more accurately, ensuring that the file download is performing as expected.
Approach
Configure custom file_downloaded event in GTM (variables, tags and triggers).
Definition of Done
File download event is accessible in Query Explorer for dev and prod:
Depends On
Add tracking of file download
Need
We need to add tracking of the individual file download to monitor user interactions and optimize conversions. This tracking will allow us to analyze the conversion funnel more accurately, ensuring that the file download is performing as expected.
Approach
file_downloaded
event in GTM (variables, tags and triggers).Definition of Done
File download event is accessible in Query Explorer for dev and prod: