prasannavl
commented
2 years ago CFP payments have been processed. Please refer to https://github.com/DeFiCh/dfips/issues/103#issuecomment-1044018863 for detailed info and hashes. Thanks!
Closed DeFiChainAccelerator closed 2 years ago
prasannavl
commented
2 years ago CFP payments have been processed. Please refer to https://github.com/DeFiCh/dfips/issues/103#issuecomment-1044018863 for detailed info and hashes. Thanks!
Overview
Requester(s): [DeFiChain Accelerator Team] Amount requested in DFI: [646,251 DFI] Receiving address: [df1qp530rjj8p0yan5wxnqvn2ssnhmedm024zpjs69] Reddit discussion thread: [https://www.reddit.com/r/defiblockchain/comments/sar597/apollo_mission_defichain_accelerator/] Proposal fee (10 DFI) txid: [1972926a11889bc85ac0d97c12d9f8290a1dd4c670627fb60bc06cd4f6f5031c]
_Not a fan of reading? No problem, you can also watch our detailed explanation video on YouTube. You need more details about the market and DeFiChain? Check out our Marketing Analysis paper or watch our video about it on YouTube._ Check out our calculations here.
APOLLO MISSION
Since October 2021 we’ve created many marketing materials, executed campaigns and built relationships with industry experts and agencies. Besides that we’ve expanded our team and brought in new talent. With your trust and support the last three months have already been very successful. Just to give a few examples: we published articles on CoinTelegraph, Decrypt, BTC-Echo and cooperated with influencers like VoskCoin. Besides these visible measures, we’ve also done a lot of groundwork to pave the way for an even bolder marketing approach in 2022.
But long-term success requires persistence and a constant execution of marketing measures. Therefore we prepared a complete roadmap for 2022, including PR, airdrops, influencer collaborations and many more measures to accelerate the adoption rate of DeFiChain.
Roadmap
Stage 1 (starting in February):
Stage 2 (starting in May):
Objectives
All previously mentioned marketing activities should –– if they are executed well –– lead to a higher adoption rate and a higher market cap in the long run. Since the increase in value of a cryptocurrency depends on many factors like e.g. the general market condition, it’s hard to measure and evaluate the direct impact on the price these marketing measures will have. That’s why brand awareness and the adoption rate are the defining factors when it comes to the success of our marketing for DeFiChain. To evaluate that we defined the following KPIs:
The development of these numbers will be assessed over a 12-month period.
CFPs
For the upcoming voting round in February, we’ve prepared a total of four different CFPs that contain all measures of Stage 1 (see roadmap above). The CFP 1 can be considered as the foundational pillar, since it contains the majority of marketing measures, expenses for the team as well as legal expenses. Without a successful CFP 1 we are unable to execute all the other measures:
CFP 1
PR, Influencers, Guerilla Marketing and Team Expenses
Public Relations
PR is one of the main components of a successful marketing campaign, since it offers incredible scaling opportunities. It consists of a variety of measures such as: thought leadership, press releases and many other news related articles. We are working together with one of the leading PR agencies in the crypto space. Here is what we have lined up (per month):
Over the last couple of weeks, we had various talks with industry experts to define our budget. We are very confident in creating a lot of noise around DeFiChain by sticking to the defined budgets.
Influencers & Guerilla Marketing
By teaming up with a leading influencer agency we are planning to form strong relationships with the most popular finance and crypto influencers. We are not only focussing on review videos but also on interviews and discussions.
We consider this position as more flexible though. It’s hard to plan when certain influencers will be available, so there will be months where we are able to spend the full $60,000 influencer budget but there will also be months where we won’t be able to. In months with low influencer engagement rates, we will execute measures that are promising high rewards with low investments, like e.g. what McDonalds did with their “Giving Back” campaign where they donated subs to small influencers and captured those moments.
Scope: 12 month Budget (Influencers & Guerilla Marketing): $60,000 per month ($720,000 in total)
Team expenses
We split the team expenses up into three segments: salary, legal (tax consultants & lawyers) and software licenses.
Over the past 3 month we realized that a part-time only commitment becomes a limiting factor when it comes to the amount of content we can produce. We are willing to go the extra mile and fully commit to the project with the following team setup:
Insight in our daily tasks:
Expenses:
We are budgeting for industry standard salaries that are in line with previous employment.
Trading & service fees
To ensure solvency we will exchange a part of the funds into stable coins.
The following fees will apply: 2.9% DFX Service Fee + 3% swap slippage
Estimated fees & slippage: $78,924.15
Summary
For this voting round we prepared four different CFPs that contain different marketing measures to increase the brand awareness and adoption of DeFiChain. Every single measure is part of the Apollo Mission.
Important notes: