Closed SantiagoDeFi closed 2 years ago
Great one let's do this!
It will be 1 of these 3, right? Don’t like the 3rd so much. The „try to penetrate DFI - viking style..🤔-“ could create a non-positive connotation… We try…. but could fail…. No 2 has DFI very much on focus… the stock is much less present….hardly see-able (too dark). The whole scenario reminds me too much on a video game
no 1 has too few stocks in sight, to get the message straight.
Being in sales & marketing for > 30 years I know it is extremely difficult to get a good advert created. First impression is everything what counts. The message (or at least an interest) has to be created within a fraction of a second. So main question at first is: What is the message? we want to get to the potential customer who has no clue what we are and what we do…!!!
We can only transport a limited amount of information, so this little must be chosen wisely.
I would give the advert some more time to become „more to the point“
Should have more time spend on it than on the landing page!
It will be 1 of these 3, right? Don’t like the 3rd so much. The „try to penetrate DFI - viking style..🤔-“ could create a non-positive connotation… We try…. but could fail…. No 2 has DFI very much on focus… the stock is much less present….hardly see-able (too dark). The whole scenario reminds me too much on a video game
no 1 has too few stocks in sight, to get the message straight.
Being in sales & marketing for > 30 years I know it is extremely difficult to get a good advert created. First impression is everything what counts. The message (or at least an interest) has to be created within a fraction of a second. So main question at first is: What is the message? we want to get to the potential customer who has no clue what we are and what we do…!!!
We can only transport a limited amount of information, so this little must be chosen wisely.
I would give the advert some more time to become „more to the point“
Should have more time spend on it than on the landing page!
Hey Ads-007, thank you very much for your feedback. I'll pass on your comments and we'll go over those before launch. I think tastes are different and personally I think the viking style gives it a video game feel that is very desirable.
If you look at other companies Brave ads, most of the images are quite dark and designed for gamers. This is because Brave users are predominantly gamers. Take another look at the previous images CakeDeFi used for their campaigns in the video. This fits perfectly into the "gaming", "lofi", "streaming" vibes.
For the campaign, we need all three images, but an order is set and one image gets more attention than the others. Yet, it's not decided which image will be the main image.
We still have a little time until 12/28, we will maximize the quality of the campaign. Of course, it is desirable to run many Brave campaigns and then evaluate the various data to find out, which images work best.
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$ defi-cli signmessage 8MHJGoybb1V5LM3ykQCWWnuQHVdYs2MKro "cfp-2111-21-yes" H/Uhf0FFqLcoCKyXlNSQK+0HxsnUkvWsdzum8tSDuEO3T3F7z5bBgmEA4oaTJ1XkXgdJq1yTkyZTTAd6ERdX0bw=
[cfp-2111-21] $ defi-cli signmessage 8PrUJevZiLjadFiEhr7UcRu1u6AjBkZcqx "cfp-2111-21-yes" IE5xaGV6Qb24IpIIg/Xvr6NPU+3mTkqQEHA3+Gq4q6aqbAVYDJW2uY18fXr7SIQnCcC9iNScwXOuMKja3UlNZHY= $ defi-cli signmessage 8TpRDreQB94KQsp7UuNVe5oKsTHDnJaUvu "cfp-2111-21-yes" H7ZXUqfoDe9mW4CeMY/G9E8ngJrng4WU3QCMyh96BxMXFF4DrqpcKWZxvpt6upwao8mIr35/PMcE8Of0cD4gftk= $ defi-cli signmessage 8YdCFyJ7e6tkFUvG7S7Ukq2yADe1kXVdaQ "cfp-2111-21-yes" IPzdww6VbDaVPMo6SwwZJ9VxPGysvJRK5/SZeqy/xOj8SWUSvfCR5IyshPTQZIK9fQWw27njIXNtX2dJ7MHS/6E=
$ defi-cli signmessage 8UUcBaqyanZeGL7afkkyzfNgjhSBCbiRWJ "cfp-2111-21-yes" IID/wXQEiVP5G+z6eU8aoEY6COPYcOcrbCqIKAiyQiLKabeptRBtJQknrKfnajp28L1pv30VuJ4yrpqXl358lFA=
$ defi-cli signmessage 8TTgqk9WF177Ve1CCY8GvGdSUAJo74kEza "cfp-2111-21-yes" H3sL3LEpVTWcPxQ0mD1UM6VrrRvZioK2VhmkFHlNb4vGegAVSMucozVc0TUBDnX6jmR8oqgmVT6gesTlKM1fzTU=
$ defi-cli signmessage 8WpKkyyMdDQVnuYxZ87aqremVQ4GKnRTJL "cfp-2111-21-yes" H6r+kczhLzr1ZWCzkQxAfHTEOmMs+OpaDvrwPworFHRAXU/8hRQ/vsqfHP+srFaTeUovEmo2e1Abgw1uDRs8clk=
$ defi-cli signmessage 8cn2LFmwp3GyXSLkjvHMg7qtEdKA7VYauZ "cfp-2111-21-yes" H+vUS1hFwr/PScyLrsCX/eEmK6KqPa5kHQ/NhEhebCCkJJUuM9Tmfnr4V+t3LNYgAgpXt6igC9u3xRNHVhenvz8=
$ defi-cli signmessage 8RKKpr2zWusqAUygLsb4yh3mKu1PyuGbZ9 "cfp-2111-21-yes" INRSk9k1v4DP4jQxXp8z8nKt6j6pRsAum+0lQ/TVCQcaDJ4k97g05tmjHb0aczi+Xyd//MqZP2uP8woYz3RFxqY=
$ defi-cli signmessage 8PGNhwDkWy5c1cetm1bZ4kH8vy2AYPS6xK "cfp-2111-21-yes" ION6bPxVcWmRLnS+iTqXnsoaZf3J+c1+nZ4ULoM+/aHDb34ovXG9haAFfr/0AD4I+lGT58Ua+KEkQDv8/cAPnO4= $ defi-cli signmessage 8L7grcnPHkS4Yahu5i1gBPGRvFCQFRDc9N "cfp-2111-21-yes" IH2nuHwevpUnfk/d3ZF5SMSTwjcSHE55V9D2kO0jnPimPEV0UoyDgWIwqdJ0xHyhzsc7tcXtIE0Py/V9ZgzQ0vc= $ defi-cli signmessage 8Vb7BZjnfNWScoqAQy3rAjX7eLfiMDtLyD "cfp-2111-21-yes" IIJGjvvONJOETr7g9XUFwknafYE8NU+5qirDP6Z1gf1qG+OG1AaTWc+yD4c3LiugNHu1pANLFiEwRAVi3AIqJNQ= $ defi-cli signmessage 8RdM4gtnvA2MPe8Ks7aAsPNnQCagdRQwjb "cfp-2111-21-yes" IAKgDiNcyR4zq9uhCpA+P+b2PsUjVW0qBcjrA4iGvp8WAt7yLSSoFSb0CoHtmCTIHGxRANyBxjHL6hrK+pOdVYM= $ defi-cli signmessage 8ZRPJ7cYYroBCkBpwcvmGvNZjifPpZPc4n "cfp-2111-21-yes" IIIdXQhtcnlcI0hWS9ApHoOsYxpMmn93M7EKMTOT12NHOyt9DJHXELHRb+98x2IBmjkIoQmYisAizLoKoiPhGDo=
$ defi-cli signmessage 8Hs4sLv66LN49bQ3NbvVLQYPcK2PsKLoKo cfp-2111-21-yes IC/pwFKwYbxcPo8QWjUEIeInqEDRhiNzSnNZ+z4D4Y+Sa4i0OKqxeCVEoxFHxaYcwjOD9jF9EUsHDWxjQnLBwCk= $ defi-cli signmessage 8HAZg7LsQgE7AgUn64phjpg2ZyhLNcxtMx cfp-2111-21-yes H7G7pJVbdh3zAv6y6iP23rC4lmABJSkpZjlxG/6K8fzgRLvwqVCGPg1zSvrZakyBWa0x4sh3ixBi5l3t2FOwhps= $ defi-cli signmessage 8U8DBmY7qXLoq2f2JycLGzDX3qv2VQNtJL cfp-2111-21-yes IFzb9icm6ZhwP3IHRvDFiT9pO+oywIBoMbyj/ISNXz5QDQYZlJKQI7lzN4pJqIAe0XOvsbdPHUv7qaJygcup8n0= $ defi-cli signmessage 8dJLPQGhCP3yQp34RNhddP4vc9sqrxk9gq cfp-2111-21-yes HytSOzNIFCWNbpCOpwe3X35R/9mGtpqUfqqTy+IkO5kUc4KDeXNXsDa46HobwopmSRWgId1DEkR+DPbf0/8slmc= $ defi-cli signmessage 8c5MhVHu9sRT27547UrhAEx8JRqoxVHPLD cfp-2111-21-yes IBSib7qB0l6cv0lpvpECnTshUzC44/fal2DtQC7Q8B75NlTEodEZH1DySPeKuGOzdfitybwqhQodDzXKfdHHIvs= $ defi-cli signmessage 8RKdgXgKZXe4GFsXtBwuHaJz5WFSddzvdP cfp-2111-21-yes IDjLPRAPXQQkWcbm7Md2jY9EYekf6kLUmITkuE8as5wNTwtQeuvy6x/QMosnOwokYuCiZBvWIFbDYPugCJ1gQI8= $ defi-cli signmessage 8MaE5KgCAm8UnxSDwyYnWZ4C7HQNSSTREB cfp-2111-21-yes IDyuGd9tjkxwRGwoyiTNm0XKYhkNWWpPMQtZ42VVa5ZZLymmZP0RnwD4kf30iGYqmbFYuVpwLuDt82ZK9+XdDNA= $ defi-cli signmessage 8Z5yj2tBhUZDj8U63h2VUerrpGnxFHMCsQ cfp-2111-21-yes IMPbPzMGq7U3YcFy74swcssRZRMqCLIv2W7Rx/wwqiQZSLKa8X8YM1IPYjxVjg7ebdSIcgWz2w+zCM0E8B0oEok= $ defi-cli signmessage 8KrQFFQpRBGT1P1BLg9b6d3HkMBvE92p9h cfp-2111-21-yes IO0vo+pSFJzU8WWxeywJRHqg23EHUWoHkc3Shaz+0teZTyBGs/rVLlGouZCBgfeQb1oYael2FJlU6YCiRAcJebk= $ defi-cli signmessage 8W4FvnuQpUeAbHEKEi3Pt5rNxzegrpaons cfp-2111-21-yes IIpzjVeLh+TujGJNPIm7kwNA8Q/gYKmGss/3L/Bad9loPst6zs2Nj8MlXBAzs0dTBnpxXN8nv42If6tTIZ4SgAA= $ defi-cli signmessage 8bYKEDnwbVCAj7RCBT8Ah6G1fDPGsy55x9 cfp-2111-21-yes Hxlsr9Ukdzbe21djGEvXeXPisLp9b+dQZZHfB/4Jnhryd+ASZfEGk3dpgkifV0VH4xcZLgH9MH47DtEP4Icv7t8= $ defi-cli signmessage 8Y727d85iV6tumeSeWZ1PsEghP4ZovjQdG cfp-2111-21-yes H/4+5zJ/v3s6Dxjz5mOwFYu4UlBYYa6NApCrOhbvZ/l2YRP5G+lAAWNxvL+aZojRUoeHn7waOEJH+ZrIfnmcdiY= $ defi-cli signmessage 8XmR43vrB8kaUVRona6F7wd6FTZzfZi6DL cfp-2111-21-yes Hw/lULeyI+YW8tF1MByenh+qU13kDnfuXJEN0fc44lwVCu/fSmUXBEDVOckljmFLsFyGuHPzF2iAYJf5TMheNnU= $ defi-cli signmessage 8VZt4CZzH59FHYBb6dt7XUkRiasuHvh3q9 cfp-2111-21-yes H5g4Z2Gc11RTuiWZepnvSM75eYMl6H3zNXPFHGq/uOgPJRRiau+0wc1YAvwB0CZLcyvfTdYWMSMNn4aEGsPLxm0= $ defi-cli signmessage 8PibynqpQjziYR6qoJvvKJ6EcbnTMXNSsr "cfp-2111-21-yes" II2/Ic17paa84HsIMdvbPT62Idgslwevdq/9AgQnJTL6NTXHeZ80DzM2AjDIQ7+/JTpdWiQmhg1uCk1G2/DYO5w= $ defi-cli signmessage 8FyZ5hVLR1ucDD6fdEUJdtnpW3BsDT4LSQ "cfp-2111-21-yes" H4A6h4+mX3oCioFeuVlImZ3NZ+7QSu5U9ahpXGad+GFiZ0ynMdyhD1A7wSY1KvGtwOQ9zMFHZ7AFrrBVqxXGBGU= $ defi-cli signmessage 8TUgBBrgBCc1LbqvVyLSfz91kbFBFme8Y5 "cfp-2111-21-yes" ICvscUK3Z3H4mqDvrBgzkxSdopeIBKLZBR+gs9uRzVPcQWYIWLfPbYBYwJM45m5hVq7jNqel6iY1tQ4Nb26WfU0= $ defi-cli signmessage 8ZrmTDhQaRQc2vVFPtceZdyEjprNbCwujD "cfp-2111-21-yes" INn4mycQ3jyuJBwOZJ8WqbZ5YRnY6ooeE6/sKDGmH5jqRHhDj+DDZ6DernJv0HrM/fKiOZ2sSX3k80fKYKz1BRw=
Overview
If you don't want to read the whole proposal, here is a short video: https://youtu.be/mcVziFw04_E
Describe the purpose
The DeFiChain Accelerator Team's idea is to establish a consistent level of marketing activities. We want to help create a constant level of noise and accelerate the adoption rate of DeFiChain. This includes smaller marketing measures like running social media ads or infographics, as well as bigger and more long-term brand awareness activities like influencers and PR. Some activities go beyond the available marketing budget though. As the Accelerator Team, we desire to offer the community not only small-scale and tactical marketing, but also the option to vote for bigger activities that promise higher rewards. We therefore specified this CFP to target a specific big scale marketing initiative.
With the funds of this CFP, we would like to run an ad campaign on the Brave browser. Specifically, a campaign that focuses on the features that come along with the Fort Canning update — Stocks and Loans.
Our slogan is: “Liquidity mine high APR stocks now”, but we are still figuring out the wording and may change it.
The Brave campaign would run for 24 hrs, giving it around 40-50 million impressions and an estimated 1 million clicks. Depending on the conversion rate, potentially thousands of people could download the DeFiChain light wallet and start trading stocks on DeFiChain!
Drive traffic to a landing page, aiming for 1 million clicks:
We have already created three visual examples of what the ad could look like. You can check them out here:
For the landing page we need some more time, but you can see our first mockup here: https://marvelapp.com/prototype/h8e5dfh/screen/83225081
More information around Brave:
Brave is a browser available on iOS, Windows, Android & Linux that focuses on user privacy and blocks online advertisements and website trackers by default.
It is essential to note that Brave’s user demographics are millennials and Gen Z, with 45% having a college degree, with 35% earning above 100K a year. Brave also has its own cryptocurrency BAT (= Basic Attention Token), which is used to pay its users who opt in to receive ads. Due to this, Brave users are an excellent match for DeFiChain, as its users are highly crypto savvy. Brave offers the perfect audience, with over 50 million active daily (!) users, making it an ideal channel to promote DeFiChain.
Projects like Solana, Avalanche, Tezos and Polkadot e.g. run advertising on Brave. Further crypto projects that actively promote their brand on Brave are: Bybit, Binance, Crypto.com, Exodus, Bitpay, Nexo, CakeDeFi and many more!
Advertising on Brave is not as easy as on Google and there are fixed dates that you have to book. Currently, all dates are booked until January, but through a good contact we were still able to reserve a spot for 28.12.2021.
Our goal is to regularly advertise on Brave in the long run.
How will the fund be spent?
Every single DFI from this CFP will be used exclusively to fund the Brave campaign. All additional costs like graphics, web design, etc. will be paid from the existing DeFiChain Accelerator fund. This proposal does not include any profit for the team!
This campaign costs $45.000, and as such we would need 13.800 DFI ($3.26 / DFI) to fund it. If the price of DFI decreases till the payment date, we would pay the difference from the available funds of the Accelerator CFP. In case the price increases, the remaining DFI will be transferred to the Accelerator fund.
Further explanation on the Accelerator funds:
Many of you will already know that we previously received 50,000 DFI. Those funds will be actively used to pay for PR, influencers, social media ads, for the team and other community members who actively invest their time.
Here you can find the current account balance. You can track every expense. With this CFP we want to decide together as a community which extensive marketing efforts are desired and which might be considered too expensive. Your vote counts when it comes to DeFiChain ads on the Brave browser. If this proposal gets rejected, we will continue to work and propose further marketing measures.
How does this CFP benefit the DeFiChain community?
For the long-term success of DeFiChain, it is inevitable to organize large marketing campaigns. Through such initiatives, we have the power to educate people outside our reach about DeFiChain, find new investors, increase the number of users, inspire new developers for the project and indirectly support the price. In addition, it is essential to implement marketing campaigns for DeFiChain independently of Cake, in order to promote the blockchain itself and attract more developers and users who want to build and use DeFiChain.