DevCEDTeam
commented
1 month ago Here’s a cold email campaign simulated using the PAS (Problem, Agitation, Solution) framework, aimed at promoting a proposed ballot measure to eliminate the California FPPC (Fair Political Practices Commission) for money laundering.
Subject: End Corruption - Support Our Measure to Eliminate the FPPC
Email Body:
Hi [Prospect’s Name],
Problem: Corruption continues to plague our political system, with money laundering disguised under legal frameworks, especially within the Fair Political Practices Commission (FPPC). This commission, originally designed to safeguard fairness, has been exposed as a hub for illicit financial dealings, facilitating political donations that funnel illegal money into campaigns and other ventures.
Agitation: This has resulted in dishonest candidates thriving, while honest political figures and citizens like you are left powerless. The FPPC’s role in covering up financial crimes undermines our democracy, and allows for unchecked corporate influence to manipulate elections. You deserve a government that works for you, not for hidden donors and special interest groups with dirty money.
Solution: We propose a new ballot measure to eliminate the FPPC and close the loopholes it perpetuates. By doing this, we can end the cycles of political money laundering and bring transparency back to California’s electoral process. But, we need your support. Together, we can take a stand against corruption and hold our officials accountable.
Call to Action: Will you join us in this fight to make California’s political system cleaner and fairer? Click here to learn more about the proposed measure and how you can help us push for reform. Let’s ensure that our government works for its citizens, not special interest groups.
Together, we can make a difference.
Best regards, [Your Name] [Your Organization] [Contact Info]
Campaign Follow-Up Email (Sent 3 Days Later)
Subject: Don’t Let Corruption Win – Act Now!
Email Body:
Hi [Prospect’s Name],
We noticed you were interested in our campaign to eliminate the FPPC and stop political money laundering. Time is running out, and your voice can be the turning point in this fight.
Together, we can clean up California’s politics and ensure that no more dirty money infiltrates our democracy. The stakes are too high to stay silent.
Click here to get involved today!
Thank you for your continued support.
Best regards, [Your Name] [Your Organization] [Contact Info]
By using the PAS framework, the campaign effectively grabs attention by outlining the problem (corruption via FPPC), agitating it to stir emotional engagement, and presenting the proposed solution, alongside a clear call to action.
Here are three example prompts for PAS (Problem-Agitate-Solution) posts related to launching a cold email campaign for an insurance proposed ballot measure:
Prompt 1 (Problem): Are rising insurance premiums taking a toll on your monthly budget? Many Californians are paying far more than they should, and most aren't aware of a solution right within their reach. Over the last few years, premiums have skyrocketed without relief in sight.
Prompt 2 (Agitate): It’s frustrating, isn’t it? Premium costs keep increasing, while the rebates and benefits you deserve seem harder to access. Meanwhile, the California State Treasurer holds the key to relief, but without clear action, you're left shouldering unnecessary financial burdens. It doesn’t have to be this way.
Prompt 3 (Solution): There’s a proposed ballot measure designed to change this—an opportunity to secure premium rebates directly through the California State Treasurer’s office. By launching a coordinated campaign and casting your vote, you can help put money back into your pocket, where it belongs. Ready to support the change? Join us in this cold email campaign to make a difference.
These posts focus on engaging the reader's frustrations and offering the ballot measure as a clear solution to the problem.