utm_source: Identifies the source of the traffic (e.g., newsletter, promotional email).
utm_medium: Specifies the medium or marketing channel (e.g., email, social media).
utm_campaign: Identifies the specific campaign or promotion.
utm_term: Used for keyword tracking in paid search campaigns.
utm_content: Differentiates between variations of the same campaign (e.g., different email designs or CTAs).
Open Tracking:
Pixel Tracking: A small invisible image (pixel) is embedded in the email, and when the user opens the email, the image is loaded, indicating that the email has been opened.
Unique Links: Each recipient is assigned a unique URL or identifier, and when they click on any link within the email, their activity is tracked.
Click Tracking:
Link Tracking: Each link in the email is modified with a tracking URL, which redirects to the original destination. The tracking URL captures click data before redirecting the user.
URL Parameters: Additional parameters can be added to the tracked URLs to gather more specific information about the clicked links.
Conversion Tracking:
Conversion Pixels: Similar to open tracking pixels, conversion pixels are used to track specific actions taken by users after clicking on a link (e.g., completing a purchase, filling out a form).
Custom Parameters: Additional parameters can be added to the conversion URLs to track specific details about the conversion event.
UTM Parameters:
utm_source: Identifies the source of the traffic (e.g., newsletter, promotional email). utm_medium: Specifies the medium or marketing channel (e.g., email, social media). utm_campaign: Identifies the specific campaign or promotion. utm_term: Used for keyword tracking in paid search campaigns. utm_content: Differentiates between variations of the same campaign (e.g., different email designs or CTAs). Open Tracking:
Pixel Tracking: A small invisible image (pixel) is embedded in the email, and when the user opens the email, the image is loaded, indicating that the email has been opened. Unique Links: Each recipient is assigned a unique URL or identifier, and when they click on any link within the email, their activity is tracked. Click Tracking:
Link Tracking: Each link in the email is modified with a tracking URL, which redirects to the original destination. The tracking URL captures click data before redirecting the user. URL Parameters: Additional parameters can be added to the tracked URLs to gather more specific information about the clicked links. Conversion Tracking:
Conversion Pixels: Similar to open tracking pixels, conversion pixels are used to track specific actions taken by users after clicking on a link (e.g., completing a purchase, filling out a form). Custom Parameters: Additional parameters can be added to the conversion URLs to track specific details about the conversion event.