This came from an email incorporating some feedback for how to use the Boilerplate.
So, what would've helped me? Probably something clearer way at the top:
"The WordPress Plugin Boilerplate serves as a foundation and aims to provide a clear and consistent guide for building your WordPress plugins. [Just download, replace a few instances of 'plugin-name' with the name of your own plugin, and you'll get to the meat of coding your plugin in no time!]"
What extra details is the email writer expecting in the Install section? I'd attempt to answer and update the file if it was clear what the specific question was.
This came from an email incorporating some feedback for how to use the Boilerplate.