Empirical-org-Archive / Impact-Ideas

Post ideas about how we can increase our impact. This repo is being used for the issue tracker.
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Optimize AdWords Account #31

Open petergault opened 9 years ago

petergault commented 9 years ago

Things to know:

Feel Free to Change all of the Keywords

You’re free to play with this however you want. Ryan set up the adwords account quickly, and I haven’t had the time to play with it. It’s not optimized at all, so please feel free to play around with it and see what you come up with. If you’d like feedback on ad copy, I’d be happy to provide it in Slack.

Nonprofit Rules

We have a 10k credit now. Here are the rules for it. For nonprofits we have to manually set a couple of things, such as our daily allowance of $329/day, so if you tweak things, make sure you stay under this limit. There is also a $2/cpc rate. Here are the details: http://www.google.com/grants/details.html

40k Ad Credit

If we do a couple of things we can qualify for a 40k ad credit. It would be really awesome if you could get this set up. Here is everything that needs to be done - https://support.google.com/grants/answer/6022748?hl=en

Add Access through Segment

I’m going to add you on Google Analytics, Google Ad Words and Segment.io. We are passing the Google Ad Words data through Segment. If you would like to hook up new sites to the account, such as the quill grammar app, It’d be great if you could continue within this workflow.