connect Google AdWords to gridcoin.us analytics

[Erkan-Yilmaz]

goal: to get better info

further info:

• Gridcoin Advertising (2): Expanding our Google AdWords budget
• poll: new campaign Google AdWords (2017 Jan 1 - Dec 31), $10 daily, paid via foundation funds

task: @grctest + Vortac

mentioned in hangout 22:

[grctest]

I've contacted vortac, we're going to try linking analytics:adwords for reviewing the effectiveness of adwords campaigns.

[Vortac2]

That's an excellent idea. I tried to judge the Adwords effectiveness by monitoring the influx of new team members on BOINCstats, but that's far from reliable. Another way is to monitor 'users by source' through statsbot on TeamGridcoin Slack. Users coming through Adwords click aggregators appear regularly there and number of users coming through Google has also increased since we activated our keywords on Google searches, but it's still difficult to tell how effective this effort truly is.

[grctest]

Analytics and Adwords have been successfully linked. We will now have richer feedback of the effectiveness of adword campaigns.

[Erkan-Yilmaz]

read some results here: Gridcoin Advertising (3): Assessing the efficiency of our AdWords campaigns