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EthereumCommonwealth / Proposals

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Marketing to Institutional Investors #79

Closed shivneja closed 4 years ago

shivneja commented 5 years ago

Proposal

Crypto market is getting institutionalised. This requires a special marketing effort to target this segment who operate with different rules and regulations.

Description

The essence of the crypto market is undergoing a fundamental change. Retail investors are being replaced with Institutional money. However Institutional money is currently not chasing alts because of the extremely high risks and fear of loss of funds. This creates a new opportunity for the Audit team to specifically market “Audited by Callisto” to Institutional Investors. The existing model for Callisto has been to keep the doors open for any developers to have their Smart Contracts audited. However, targeting Institutional Investors would require a completely different approach. CLO is uniquely positioned to create a bridge between funds and developers.

Action

Hire a specialist marketing individual or agency to approach Institutional Investors with a proposal to audit their potential or existing investments to identify potential loss areas. This can also be done on highly confidential basis for the Investors.

shivneja commented 4 years ago

Withdrawing this proposal for now. Will review once we are further down the 2020 roadmap.