Suggestions to Better Align Home Page Messaging with Manufacturing Personas

[Yndira-E]

Description

After conducting benchmarking research and considering our current ICP, I identified areas where our home page messaging could be improved to resonate more effectively with manufacturing personas.

Our current messaging does not directly address the language of manufacturing, and I believe the following elements are missing from our home page:

• [x] Business value in the hero section https://github.com/FlowFuse/website/pull/2802
• [ ] Manufacturing-specific keywords like PLC, SCADA, MES, ERP
• [x] Graphic showing FlowFuse’s role in a manufacturing environment. https://github.com/FlowFuse/website/pull/2795(https://github.com/FlowFuse/website/pull/2795).
• [ ] Logos of recognised protocols/integrations that appeal to our personas
  • Previously included but moved to the Features page at Hasmin's request

Additionally (not part of the benchmarking comparison):

• [ ] Short introductions to our solutions pages with links to each. (We've added a link to the old manufacturing solutions page in the new IT/OT section in this PR)
• [ ] Testimonials from ICPs or replace with manufacturing customer stories
• [ ] Manufacturing pain points addressed by FlowFuse
• [ ] Signup page copy issue

Authority-building content:

• [ ] A dedicated “Why FlowFuse” section or curated content like UNS or white papers
• [ ] Highlight FlowFuse leadership, specifically being led by one of Node-RED's creators (currently mentioned on the Features page)

Goal: The goal of these suggestions is to ensure that the home page content better aligns with the expectations and language of manufacturing personas, effectively communicating FlowFuse’s value in this space. While it is not necessary to implement all suggestions, this list serves as a starting point to prioritise the ones that will deliver the most impact.

Epic/Story

No response

Have you provided an initial effort estimate for this issue?

I have provided an initial effort estimate

[Yndira-E]

Hi @Hasmin-AC,

I’ve already taken care of the graphic updates. I’ve added you as assignee since most of the suggestions involve copy updates. As mentioned in the description, not all of these suggestions need to be applied. If you have any better ideas, feel free to add them to the list as well so we can track all the changes we make.

[gstout52]

I created PR FlowFuse/flowfuse#2802 to change the tagline and subtitle in the spirit of this issue.

[gstout52]

Pending @Yndira-E 's investigation in HubSpot, I will create PRs to make the main webpage CTA a free trial, and change the highlighted action in the main heading 'Free Trial'.