leannbyatte
commented
1 week ago Here is a document summarizing how we can utilize the Restor/Crowther Lab toolkit to better showcase our work. Restor/Crowther Lab Social Media Insights
Highlights:
Interactive Site Map
- FCF is listed on Restor’s dashboard but lacks data. We should add our project sites, perhaps including the number of trees and forests planted, to showcase our regional impact. (Requires Shelley L’s login info)
- @MartinNesbitt
Social Media / Science communication
- Restor’s toolkit offers examples of simple, impactful data charts. We can adopt this approach, using FCF’s brand colors and highlighting key data to improve clarity.
Ideas
- Create a visual summary of our end-of-year report and key achievements for easy access. This approach could also motivate potential partners
- We can promote our work with Restor using their social media banners (contact jaimie@restor.eco to add FCF’s logo). Update our map data before launching this
- Use Restor’s recent SUGi post as a model to summarize our own afforestation projects
From Restor:
Dear Community Member,
New science from the Crowther Lab highlights the importance of natural, biodiverse forests in meeting our climate and biodiversity goals. It emphasises the role of community-led conservation and restoration projects in achieving these goals.
We invite you - the inspiring people and organisations already putting this science into action - to join the movement online through our digital campaign, ‘Let’s Restore Nature Together.’
Our social media toolkit provides a variety of social media assets and example captions for you to share on your own channels, with the aim of highlighting your work and amplifying this important messaging.
Let’s Restore Nature Together
Join the Movement
^^^ That "Join the Movement" links off to a shared drive with some media packs that we should look through and utilize if we find them useful.
This issue is to determine if there are useful bits that we can utilize from those shared media packs.