Market Analysis: Target Group Definition

FridrichDerGosse / 3D-Drone-Tracking-Documentation

Documentation of the diloma thesis "3D Object Tracking"

GNU General Public License v3.0

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Market Analysis: Target Group Definition #2

Closed LukasKrah closed 2 months ago

LukasKrah commented 3 months ago

Customer Profiling:

Demographics (age, gender, education, social status, etc.)
Location
Pain points and challenges
Online habits and behavior
Purchasing habits
Content preferences
Psychological traits
Consider Sinus-Milieus, predefined customer groups (DINKs, WOOFs), and Buying Center concept in B2B.

Moodle-Course "Freifach Entrepreneurship (Egger,Reiter) - ENI-4A-B-HWII[EggeA,ReitA23]" Help: https://www.coursera.org/articles/market-analysis

LukasKrah commented 3 months ago

Sinus Milieus Austria

Performer: Their focus on performance and innovation makes them receptive to cutting-edge solutions like the 3D object tracking system.

Adaptiv-pragmatische Mitte: Their practical mindset and openness to new technologies align with the potential benefits of 3D object tracking in various applications.