dbauszus-glx
commented
7 years ago this is a hard one to know. it's very hard to control google search results. i know that if people search for something and then click on the link the link becomes prominence. likewise will cross referencing provide prominence. if for example there is a blog article on postal geometries and that links our website then the cross reference words would give prominence to the link for google search results.
when we used to put in postal sectors / retail boundaries etc. into google it would come up with the title of our blog, so it was clear to the user to click on it. Now when I type in amazon go, it just has our blog on the link, and not the title, so I don't think people will click - is this something we've done, or a change with google? Can we do anything?