Create a wireframe of the conversion funnel. This can be its own page or part of the KPIs page. This wireframe will just have a streamlined funnel.
Dimensions:
Browser
Language (English and Spanish versions of page)
Device type
Streamlined funnel steps (metrics): using views of each section/screen since it's a one-page tool
Views of Start section
Views of About the Applicant section
Views of About the Deceased section
Views of Results section
Clicks on benefit accordion
Clicks to external benefit
Other potential related metrics for future iterations
Clicks on CTAs at bottom of each screen (this should be about the same as the views of the following screen since that's how they get to the next screen)
Scroll depth on each screen
Clicks on questions
Impressions of each question
Views of Review Responses section (this is an optional part of the journey so it shouldn't be used to calculate conversion rate)
Future iteration should include both a funnel/path analysis of the 4 screens (with review responses show on the side) and a visualization showing how people go through the questions and which questions have more drop-off.
Description
Create a wireframe of the conversion funnel. This can be its own page or part of the KPIs page. This wireframe will just have a streamlined funnel.
Dimensions:
Streamlined funnel steps (metrics): using views of each section/screen since it's a one-page tool
Other potential related metrics for future iterations
Future iteration should include both a funnel/path analysis of the 4 screens (with review responses show on the side) and a visualization showing how people go through the questions and which questions have more drop-off.
User Story
995
Architectural Decision Records (ADRs)
No response