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GSA-TTS / usagov-benefits-eligibility

Benefits eligibility estimator tool for USAGov.
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USAGov Blog Post #142

Closed r-bartlett-gsa closed 2 years ago

r-bartlett-gsa commented 2 years ago

Goal: Marketing and outreach to other agencies One of the messages: raising awareness of federal benefits

Examples: USA.gov Blog

r-bartlett-gsa commented 2 years ago

Draft: https://docs.google.com/document/d/14ZjzAoZzhPmpXDh8-itbdsORUz2cFzqpcR-vxdwerbg/edit

r-bartlett-gsa commented 2 years ago

Will meet with USAGov team in January on further direction for the blog.

r-bartlett-gsa commented 2 years ago

USAGov Blog Writing Criteria

The USAGov Blog is a diary of sorts. We talk about the approach we take to our work, explaining our processes and what works and doesn’t. We also share problems that we encounter and how we solve them with data and testing, to better serve the public.

Our goals are to share what we learn with readers and to motivate agencies to partner with us on special projects and promotions.

Unlike most government blogs, our audience is not the general public. Instead, we focus on educating three groups about our work:

We welcome short 200 word pieces or longer 550-700 word pieces. Tips and infographics are welcome as well.

We follow plain language guidelines including writing in active voice rather than passive and staying away from jargon. We write conversationally, with a friendly and authoritative tone.

Here are some examples of successful blog posts:

Source: https://docs.google.com/document/d/1TvZM6QQoGc8lk9m0x023hK-4klCyTSOBI5xeNSPuzx0/edit

r-bartlett-gsa commented 2 years ago

@maomeara63 Per conversation with Laura, suggested structure for the blog article:

r-bartlett-gsa commented 2 years ago

Live: https://blog.usa.gov/creating-a-new-way-for-people-to-discover-government-benefits-and-services