page-level and content-level meta tags

[WayneWhitten]

Here's a very short description of the project.

Purpose:

1. We want to improve our search engine results.
2. We want to improve our site/page maintenance.
3. We want to improve our inventory reporting capabilities.

Questions/Issues:

1. We want to know what pages we have; what content is used within those pages; what content is duplicated; and what content is related to multiple pages.
2. This issue is specifically for the GSA work group. Content modeling is one issue to contemplate and implement, but semantically tying that content to the page is another issue that is not described sufficiently. Guidance is sparse using general search engines (e.g. Google) which makes me believe the solution is typically relegated to an automated tool such as a WCMS. Problem is, some agencies don’t have that utility. Even so, not all WCMSs are consistent with that capability.

Approach: Starting with a combination of the Google Custom Search for help identifying meta usage, the Screaming frog for a similar but different inventory, and internal policy reviews on implementing more useful meta tags, we will be able to automatically identify our pages. This allows a faster, more targeted, and more consistent solution. However, the content of those pages is loosely coupled at best.

If you can relate to this, I'm interested to know what your agency doing? How are you handling this type of scenario?

[jpgsa]

Wayne, this sounds like a great project. I'll make sure I bring it up at our meeting this week.

Jacob