GA not recording `org` and `publisher` correctly

[tdlowden]

After implementing CSS Selectors to collect organization and publisher (when present), GA is showing that the implementation worked, but it is recording those variables for some pageviews and not all.

How to reproduce

1. Log into datagovGA4
2. Create a report to show datagov_dataset_organization
3. Filter by a specific dataset URL
4. witness the variance in organization and (not set)

Expected behavior

100% of dataset pageviews will attribute a datagov_dataset_organization and a datagov_dataset_publisher. Each dataset page will contain one value per variable, and not a value and also (not set) for some pageviews.

Actual behavior

~60% of pageviews record an org and publisher, and ~40% record (not set)

Sketch

• [ ] Research activity to determine issue or if it is related to bots
• [ ] Make necessary changes
• [ ] Validate changes work in GA

[tdlowden]

New goal: Have the organization and publisher drawn from CKAN directly to populate a dataLayer array upon pageload, like usa.gov does:

This would apply on all pages related to a dataset, for example:

• https://catalog.data.gov/dataset/electric-vehicle-population-data
• https://catalog.data.gov/dataset/electric-vehicle-population-data/resource/8abbca4e-2f1c-4249-989f-b96201dd4710
• https://catalog.data.gov/dataset/electric-vehicle-population-data/resource/cb5a9adb-b9f1-44f5-aa3f-7f3c768da5d3

Should all have the same array with organization set to State of Washington and publisher set to data.wa.gov

This tutorial should help: https://www.analyticsmania.com/post/ultimate-google-tag-manager-data-layer-tutorial/

From there, I can use GTM dataLayer variables to collect the data and send on pageviews and file downloads to GA, to associate those events with the org.

[tdlowden]

@robert-bryson any updates here?

[gujral-rei]

@robert-bryson , please update the ticket.

[robert-bryson]

The current approach (JS Google Tag Manger script) is the recommended by Tag Manager but not working for us, obviously. There is a way to generate it via an official server-side tagging option. The docs describe a very different scenario than what is presented above so I am working on achieving the above with the official functionality if possible.

[robert-bryson]

Draft PR at https://github.com/GSA/ckanext-datagovtheme/pull/204.