Event: DAP Learning Series: A Deep Dive into Analytics Events

[jthalls]

DAP Learning Series: A Deep Dive into Analytics Events

Date: Thursday, March 22 2pm-3pm ET Summary

Description (min ~200 words) —  In both our basic and advanced 3-hour classes, we discussed events in Google Analytics. In this online class, we’ll focus entirely on events.

You’ll learn:

• What is an event
• What represents an event on your site?
• What events DAP tracks by default
• What event category, action and label mean
• How to pull events in reporting using both standard and customized reporting

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• [x] 30min meeting w/ presenters
• [x] Send calendar invite once event date has been determined
• [x] Request video title card
• [x] Create event in Eventbrite
• [x] Create event in YouTube live
• [x] Post event page on DigitalGov
• [x] Schedule emails through Eventbrite
• [x] Schedule real time captioning through FedRelay http://www.fedrcc.us//Enter.aspx?EventID=3533160&CustomerID=321
• [x] Identify moderator for live chat/online questions and send moderator script
• [x] Schedule tech check with presenters to review online platform and logistics of event
• [x] Work with DG team to promote via Social Media platforms
• [x] Track registration and provide event partner weekly registration updates
• [x] Set up evaluation in Google Forms and share with POC
• [x] Update metrics spreadsheet
• [x] Schedule post event/training retro
• [x] Add title card immediately following event
• [x] Send post-event email with link to video, evaluation, and any additional resources
• [x] Share evaluation results with event partner and presenters
• [x] Conduct retro

[SoncerrayBolling]

added link to fedrelay captions

[thisisdano]