Check on BEARS performance against marketing campaigns

[fongcindy]

9/5 - Request from Ernie

Leaving a note here to see how the ongoing marketing campaign is impacting our traffic. Let's take a look at traffic on and following these days to see if there are any upward trends. Schedule is as follows:

• August 8:
• • BEARS blog 1: reintroduction to benefit locator, announcement of retirement and disability life events
• • English Social media drip: 2 messages a week on Twitter, Instagram, Facebook, for 4 weeks
• August 22:
• • Spanish social media drip: 2 messages a week on Twitter, Facebook, for 4 weeks, 1 message weekly on Instagram
• September 5:
• • BEARS blog 2: handing off a product successfully (or how BEARS went from 10x to PX)

[erniedeeb]

Outreach overview performance deck: https://docs.google.com/presentation/d/15G4tqcLTpHMMAkFmQoAuI8RQFuYGo7GCSl-0GRLY_Gs/edit#slide=id.g27e91caadda_0_30