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GTM Tagging: Create and Verify Tags for Phase 2 of Funnel #741

Open nickpistone opened 6 months ago

nickpistone commented 6 months ago

Description

Create and verify tags to track Phase 2 funnel events (see all 3 phases of funnel below)

  1. How many people start and how many people finish? (all events use sessions as metric) (Conversion rate=sessions with benefit click/sessions) a. Sessions (total sessions of benefit-finder/death) [Sessions] b. Start button clicks (USA_BF_Main_Start_Button) [Start button clicks] c. USA_BF_About_Applicant_Continue_Submit [About the Applicant Continue] d. USA_BF_About_Deceased_Continue_Submit [About the Deceased Continue] e. Accordion Open (USA_BF_AccOpen) [Benefit Accordion Open] f. Benefit click [Benefit Click]
  2. How many people make it to each page? a. USA_BF_About_Applicant_Continue_Submit b. USA_BF_About_Deceased_Continue_Submit
  3. Refinements (requires dev work) a. How many benefits appear in the results? b. Which questions people answer vs skip c. How often do people get no results? d. What position does a benefit appear in? (optional)

User Story

No response

Architectural Decision Records (ADRs)

No response

fongcindy commented 6 months ago

@nickpistone I know you've been working closely with David on the GTM tags, will you be able to complete this within Sprint 22?

nickpistone commented 6 months ago

I've created and verified the following event tags:

I've also verified the following event parameters:

I need to troubleshoot the element parent parameter for the benefit click event. But everything else is confirmed.

fongcindy commented 6 months ago

David will review and sign off by 1/12.

fongcindy commented 6 months ago

@nickpistone Was David able to sign off after the bug fix on Friday (1/12)?