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GSA / px-benefit-finder

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GTM Tagging Phase 3 of funnel events #742

Open nickpistone opened 6 months ago

nickpistone commented 6 months ago

Description

Work with devs to create tags for phase 3 funnel events. (See all 3 phases of funnel events below).

  1. How many people start and how many people finish? (all events use sessions as metric) (Conversion rate=sessions with benefit click/sessions) a. Sessions (total sessions of benefit-finder/death) [Sessions] b. Start button clicks (USA_BF_Main_Start_Button) [Start button clicks] c. USA_BF_About_Applicant_Continue_Submit [About the Applicant Continue] d. USA_BF_About_Deceased_Continue_Submit [About the Deceased Continue] e. Accordion Open (USA_BF_AccOpen) [Benefit Accordion Open] f. Benefit click [Benefit Click]
  2. How many people make it to each page? a. USA_BF_About_Applicant_Continue_Submit b. USA_BF_About_Deceased_Continue_Submit
  3. Refinements (requires dev work) a. How many benefits appear in the results? b. Which questions people answer vs skip c. How often do people get no results? d. What position does a benefit appear in? (optional)

User Story

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Architectural Decision Records (ADRs)

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nickpistone commented 6 months ago

@gscottqueen @fongcindy I'm creating this task and putting it in the backlog to create analytics events that will require some dev work. I've copied all of the analytics funnel events in the description. They are organized into 3 phases based on priority and LOE. So this task is just for the phase 3 events.

nickpistone commented 6 months ago

740 is phase 1 and #741 is phase 2