Data Analytics Numbers Reporting

[fongcindy]

Request that we track our data analytics and numbers to ensure that site, GTM is functioning correctly.

We would like to see weekly numbers to track trends and report to stakeholders. Also use these numbers to monitor the to our KPIs

Target/Metrics to report on:

• Organic searches/views, site visits by traffic, benefit finder visits from specific entry pages, etc
• Conversion rate across browser, languages and device types
• Tracking general usage/engagement

[nickpistone]

https://docs.google.com/spreadsheets/d/13Xeszi5t7aZaEBSGFjE0Ui5_507JgI7eKBOJBkhJ15M/edit?usp=sharing

I compiled some early data here. It's very basic but it lets us get an idea of how the data is coming in and what the early trends are. Since it's not much data, we shouldn't make decisions based on anything we see here until we get more data to confirm it. With the Spanish pages, we should take it with a big grain of salt, since the numbers are low. So conversion rates are likely change a lot as we collect more data.