Identify enterprise SEO management tool(s)

[RachelF]

Order a Market Research As a Service (MRAS) review of SEO tools and vendors.

Potential criteria:

• Quality of Content - freshness, brevity, originality, well structured?
• Backlinks - Do other sites of high-quality link to us?
• Search Intent - Is content geared towards what users search?
• Load Speed - Are best practices for page architecture followed?
• Mobile Friendliness
• Keyword Optimization
• Website Structure
• Website Security

User Experience

• CTR (click-through-rate) – It’s the percentage of users that click on your website link in the search results. By improving your CTR, you can boost your rankings, especially if you’re stuck in the top 5 results.
• Bounce Rate – Having a high bounce rate isn’t good for your site. If a high number of people click on your site and then hit the back button without interacting with your website, Google will think the page is not relevant and won’t rank it.
• Dwell Time – This measures how long a visitor stays on your site after coming from Google search results. The higher the dwell time, the better it is.

[chrisarrr]

Need the ability to move this issue to project backlog.

[RachelF]

@chrisarrr Added to project backlog

[ryanwoldatwork]

Is this issue https://github.com/GSA/wg-web-modernization/issues/17 duplicative of this one?

[ryanwoldatwork]

What does done look like for a single Website Manager?

I'd consider market research after user research.