Benchmark and share data on standard survey questions.
User Story
As a website manager
I want to gather standardized customer feedback about my site
So that I can measure how well my site is meeting customer needs
Acceptance Criteria
Given I'm a GSA manager
When I review customer feedback about GSA websites
Then I see both site-level, and enterprise-level, data
DAP
Ensure all GSA site managers have access to the Digital Analytics Program (DAP) to gather quantitative data about site usage.
User Story
As a site manager
I want to install DAP on my site
So that I can gain access to Google Analytics data and comply with web policy
Acceptance Criteria
Given I'm a GSA site manager
When I need quantitative data about my site
Then I can log in to DAP and access data
Search functionality
Ensure all sites include a search function such as Search.gov.
User Story
As a site manager
I want to add search functionality to my site
So that I can comply with policy/help users find stuff
Acceptance Criteria
Given I'm a GSA customer
When I visit a GSA website
Then I see a search box that delivers good results
Take action on data
Expand user feedback/testing, and ensure teams have the expertise and resources to analyze and take action on the findings.
User Story
As a program manager
I want to implement a feedback mechanism on my website/conduct user testing
So that I can gather and act on customer feedback
Acceptance Criteria
Given I'm a GSA customer
When I want to give feedback about a site or program
Then I see an easy way to do that on the website
Enterprise SEO management
Identify enterprise SEO management tool(s) and create a plan to roll out across the enterprise.
User Story
As a software manager in GSA IT
I want to identify the best SEO tools for GSA to standardize on
So that I can help people implement the tools
Acceptance Criteria
Given I'm a website manager
When I need an SEO tool
Then I can easily discover what's available and see how to implement
Standardize customer surveys
Standardize all website customer satisfaction surveys, following the guidance in OMB Circular A-11, Section 280.
User Story
As a site manager
I want to incorporate the OMB guidance into my survey
So that I can comply with policy/benchmark against other sites
Acceptance Criteria
Given I'm a program manager
When I need customer feedback about my program/website
Then I see standardized data that I can benchmark against similar sites
Use plain language
Ensure content contributors understand how to write content in plain language, using the same words customers would type into search engines to find our content.
User Story
As a content manager
I want to produce content that is written in plain language
So that I can help customers easily find, understand, and use our information
Acceptance Criteria
Given I'm a GSA customer
When I visit a GSA website
Then I see content that is easy find, understand, and take action on, the first time I read it
Benchmark customer feedback
Benchmark and share data on standard survey questions.
User Story As a website manager I want to gather standardized customer feedback about my site So that I can measure how well my site is meeting customer needs
Acceptance Criteria Given I'm a GSA manager When I review customer feedback about GSA websites Then I see both site-level, and enterprise-level, data
DAP
Ensure all GSA site managers have access to the Digital Analytics Program (DAP) to gather quantitative data about site usage.
User Story As a site manager I want to install DAP on my site So that I can gain access to Google Analytics data and comply with web policy
Acceptance Criteria Given I'm a GSA site manager When I need quantitative data about my site Then I can log in to DAP and access data
Search functionality
Ensure all sites include a search function such as Search.gov.
User Story As a site manager I want to add search functionality to my site So that I can comply with policy/help users find stuff
Acceptance Criteria Given I'm a GSA customer When I visit a GSA website Then I see a search box that delivers good results
Take action on data
Expand user feedback/testing, and ensure teams have the expertise and resources to analyze and take action on the findings.
User Story As a program manager I want to implement a feedback mechanism on my website/conduct user testing So that I can gather and act on customer feedback
Acceptance Criteria Given I'm a GSA customer When I want to give feedback about a site or program Then I see an easy way to do that on the website
Enterprise SEO management
Identify enterprise SEO management tool(s) and create a plan to roll out across the enterprise.
User Story As a software manager in GSA IT I want to identify the best SEO tools for GSA to standardize on So that I can help people implement the tools
Acceptance Criteria Given I'm a website manager When I need an SEO tool Then I can easily discover what's available and see how to implement
Standardize customer surveys
Standardize all website customer satisfaction surveys, following the guidance in OMB Circular A-11, Section 280.
User Story As a site manager I want to incorporate the OMB guidance into my survey So that I can comply with policy/benchmark against other sites
Acceptance Criteria Given I'm a program manager When I need customer feedback about my program/website Then I see standardized data that I can benchmark against similar sites
Use plain language
Ensure content contributors understand how to write content in plain language, using the same words customers would type into search engines to find our content.
User Story As a content manager I want to produce content that is written in plain language So that I can help customers easily find, understand, and use our information
Acceptance Criteria Given I'm a GSA customer When I visit a GSA website Then I see content that is easy find, understand, and take action on, the first time I read it