SEO Landing Page: Why Crypto is the Future of Raising Money for Charity

[surbhiaroraa]

Write landing page content for keyword "ways to raise money for charity" Brief deadline: August 30

[surbhiaroraa]

Brief of this is pending on me. I am feeling blocked on this particular topic. Any suggestions how can we approach this topic? What can we talk about in this? @oyealmond @ahmadabugosh @WhyldWanderer @danelsuga @SteffanThorn

[ahmadabugosh]

@surbhiaroraa Why not make this about why charities should consider crypto?

It could be something like "Why Crypto is the Future of Raising Money for Charity", and then mention points like:

• Access to global markets
• Grass roots impact
• Transparency
• Low fees
• Create an economy (turning non profits into impact daos)

[surbhiaroraa]

This is perfect. You are awesome. Thank you.

[WhyldWanderer]

Should we include this video somehow? https://youtu.be/u5nUpYIbABE

[surbhiaroraa]

@ahmadabugosh Does including video help with SEO?

[ahmadabugosh]

@surbhiaroraa It does help because it could appear on the SERP (search engine results page) under the video section and as a preview, plus including a video would make people stay longer on the page, which also helps.

[SteffanThorn]

Draft done. Do we have a video to explain the nonprofit to impact DAO concept in more detail?

https://docs.google.com/document/d/1WK9rPuRIKJEzZdP5oOY8j1xUxPeYNilAE825uAeiAI4/edit?usp=sharing

[surbhiaroraa]

@SteffanThorn Can you please give me edit access to the document?

[SteffanThorn]

@surbhiaroraa my bad, done.

[oyealmond]

This is great! I added an intro suggestion to give this text more of a Givethish voice. Please check it out. @SteffanThorn @surbhiaroraa @ahmadabugosh @danelsuga

https://docs.google.com/document/d/1WK9rPuRIKJEzZdP5oOY8j1xUxPeYNilAE825uAeiAI4/edit

[ahmadabugosh]

hey @oyealmond I like your intro suggestions, and I think we can still use them, but I would also keep the original intros we have as well because it sets the stage for the article and serves as a hook for them to keep reading. I think it we right away just started talking about Giveth without at least an intro sentence or two, it wouldn't perform as well.

[oyealmond]

agree @ahmadabugosh! Thanks! I think this is also ready to follow up @surbhiaroraa

[surbhiaroraa]

I totally agree with Ahmad on this. Combining both these intros makes for a perfect introduction @SteffanThorn Once you have finalised this from your end please acknowledge here - we can move it further.

[oyealmond]

Hey @surbhiaroraa :) I changed 2 of the subtitles from this text, to make it different from this other landing page content: https://github.com/Giveth/giveth-planning/issues/1522#issuecomment-1722674173 (Transparency & Access to Global Markets were duplicated) . Tweaked some info to make it more accurate, and added the Giveth links Stee suggested, plus a couple more.

I left 1 question for @SteffanThorn , maybe you can check it out whenever you have chance?

[SteffanThorn]

I added more context into the last point. Felt like we where pushing people in the deep end, needed more easing.

@oyealmond @danelsuga @ahmadabugosh Please check my added edit for point 5.

cc @surbhiaroraa

[ahmadabugosh]

@SteffanThorn I think this is good to go, can we go ahead and post this? @danelsuga

[danelsuga]

I'm good! @oyealmond ?

[surbhiaroraa]

@oyealmond Let me know once you have finalised this, I will look at the design aspect and go ahead with publishing.

[oyealmond]

This is great! @SteffanThorn Ready to post @surbhiaroraa

[surbhiaroraa]

@rodricastillo9013 Added the design requirement here

[surbhiaroraa]

This is scheduled to be published today.

cc: @oyealmond We can close this issue?

[oyealmond]

Before posting, please post the final text (the link) . So the team can review, and add comments if they had any. @surbhiaroraa

[oyealmond]

https://blog.giveth.io/why-crypto-is-the-future-of-fundraising-for-charity-a1b1be1a2daa