chore(otel-instrumentation): fix environment variable substitution

Description

The collector now requires ${} for env var substitution. Also upgrade to the latest image. Manually tested the sample still works.

[x] I have followed Contributing Guidelines from CONTRIBUTING.MD
[x] Tests pass: go test -v ./.. (see Testing)
[x] Code formatted: gofmt (see Formatting)
[ ] Vetting pass: go vet (see Formatting)
[ ] These samples need a new API enabled in testing projects to pass (let us know which ones)
[ ] These samples need a new/updated env vars in testing projects set to pass (let us know which ones)
[ ] This sample adds a new sample directory, and I updated the CODEOWNERS file with the codeowners for this sample
[ ] This sample adds a new Product API, and I updated the Blunderbuss issue/PR auto-assigner with the codeowners for this sample
[x] Please merge this PR for me once it is approved