Marketing Analytics Jumpstart consists of an easy, extensible and automated implementation of an end-to-end solution that enables Marketing Technology teams to store, transform, enrich with 1PD and analyze marketing data, and programmatically send predictive events to Google Analytics 4 to support conversion optimization and remarketing campaigns.
The Auto Audience Segmentation Training fails and raises:
ValueError: Number of labels is 1. Valid values are 2 to n_samples - 1 (inclusive)
Cause: This is due to the lack of variety of user navigation in your website. More precisely, run this query a check the number of rows returned.