NAMRATA-WOKE
commented
7 months ago Notes from a conversation between Namrata & Asim
marginal versus average emissions
- everything is a signal that triggers different behaviour changes
- the question is: which signal actually triggers the kind of behaviour changes that reduces emissions, and the truth is: it's complicated, and we don't know
- using one signal in one context can actually emit more carbon into the atmosphere
- there isn't enough research right now to empirically demonstrate what's better and realistically possible for businesses to do
beyond carbon
About: the argument about which is better: marginal data or average emissions data