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GreenInfo-Network / caliparks.org

Mapping social media in parks and other open spaces
http://www.caliparks.org/
22 stars 3 forks source link

Improve google search results description and title tag #497

Closed danrademacher closed 8 years ago

danrademacher commented 9 years ago

"Parks are social. [n] Instagram photos prove that people just like you are using California Parks every day. Visit CaliParks for more info about Golden Gate Park, including [list all the amenities]."

nicolettehayes commented 8 years ago

Links are now outdated (as is including rock climbing in the description)

screen shot 2016-01-04 at 12 47 31 pm
emilyhobson commented 8 years ago

Extract activities from list? "backpacking":{"category":"outdoors","label":"backpacking"}, "ball fields":{"category":"sports","label":"ball fields"}, "basketball":{"category":"sports","label":"basketball"}, "biking":{"category":"outdoors","label":"biking"}, "boardsports":{"category":"water","label":"board sports"}, "boating":{"category":"water","label":"boating"}, "camping":{"category":"outdoors","label":"camping"}, "covered picnic tables":{"category":"outdoors","label":"covered picnic tables"}, "dogs":{"category":"kids","label":"dogs"}, "fishing":{"category":"water","label":"fishing"}, "hiking":{"category":"outdoors","label":"hiking"}, "horsebackriding":{"category":"outdoors","label":"horseback riding"}, "kayakingcanoeing":{"category":"water","label":"kayaking & canoeing"}, "historicalsite":{"category":"historic","label":"museums & historical sites"}, "ohv":{"category":"outdoors","label":"OHV"}, "playground":{"category":"kids","label":"playgrounds"}, "rusticcabins":{"category":"outdoors","label":"rustic cabins"}, "snowsports":{"category":"snow","label":"snow sports"}, "swimming":{"category":"water","label":"swimming"}, "tennis":{"category":"sports","label":"tennis"}, "wildlifewatching":{"category":"outdoors","label":"wildlife watching"} };

almccon commented 8 years ago

Looks like I make the change here: https://github.com/stamen/caliparks.org/blob/parksforward-redesign/app/public/views/layout.jsx#L68-L69

I'll just improvise some new text.

almccon commented 8 years ago

It looks like this text is generic for the whole site, and isn't customized by park. So how about this: "Parks are social. See Instagram photos prove that people just like you are using California Parks every day. Visit CaliParks for more info about activities including backpacking, basketball, biking, board sports, boating, camping, fishing, hiking, horseback riding, kayaking, snow sports, swimming, tennis, and wildlife watching."

almccon commented 8 years ago

Or, I just do a variation of what we have now, with more activities wedged in: "Find parks near you. Select your favorite activities, including backpacking, basketball, biking, board sports, boating, camping, fishing, hiking, horseback riding, kayaking, snow sports, swimming, tennis, and wildlife watching. See park photos from Instagram. Get directions."

mkaufman commented 8 years ago

Hi all, I'm currently working on SEO recommendations for CaliParks, which include meta description tags. For the individual park pages, I recommend something close to the following for the description:

See real-time park photos of [park name] from Instagram. Get information on park activities, view maps and directions, or make reservations.

And I'd change the title tag to: [Park Name] Photos and Information - Caliparks

mkaufman commented 8 years ago

If we can programmatically include "make reservations" in the description only on the parks where that is applicable, that would be fantastic. I'm nto sure if people are comfortable claiming "real-time park photos" -- the turnaround time is what, 24 hours, now? If needed, we could say, "See near real-time park photos of [park name] from Instagram. Get information on park activities, view maps and directions, or make reservations," but I think the former is stronger and it sounds like we'll be working to reduce the turnaround time.

emilyhobson commented 8 years ago

Let's make this universal for now and add per-park/per-page detection in other issue. Title tag: California National, State, Regional & Local Parks - CaliParks 62 char.

Meta Description: Find national, state, county and city parks near you in California. See real-time park photos from Instagram, get information and directions, and make reservations.

emilyhobson commented 8 years ago

@ebrelsford See most recent comment and skip over the discussion.

ebrelsford commented 8 years ago

@emilyhobson Just to be clear, when I'm updating the title, we want both the <title> tag and the <meta property="og:title" ...> and <meta name="twitter:title" ...> to all match, correct?

ebrelsford commented 8 years ago

Going with changing all the title-related tags for now, let me know if you'd like them to be different somehow.