Website re-design polishing

[aistomina]

Go over the new design mock-up, and suggest/implement mock-up improvements. Some suggestions:

• use all caps, in smaller type size, for main nav menu
• page 12, alternative brown color, and more breathing room in this brown stripe
• overall "body text" leading and weight - can we make it better and more readable?
• Research ITC Avant Garde Gothic Std - find out if it's free, or how much is the license. Can we get an alternate beautiful typeface that is less expensive (in case this one is?)
• Logo - do you have an even better idea?
• Use of color?
• should we keep the green tint on photos, or go to natural/no tint look?
• in what other ways do you think we could make this design even better - add more unique personality? Uplift the mood? greenstand-branding.pdf

[sebastiangaertner]

Agree on finding a font that is free.

[AbbieVobes]

Disclaimer: Not a designer by any means and certainly not creative.

Would it not be good to have one of those branding images be of a tree being planted? i.e Show the process, local planter with trees and the final product (fully grown tree)

I like the logo, my only comment would be on lower screen brightnesses (I have mine quite low) it looks quite dirty.

An odd idea but I'll throw it out there, could we make a tree in the shape (made up of) of a person and a leaf or multiple leaves?

ITC Avant Garde Gothic STD (FREE): https://www.wfonts.com/font/itc-avant-garde-gothic-std

Again, on low screen brightness the web colour scheme looks very dirty and the filters on the images make the whole page quite dark. Changing out the green to something a little darker(but brighter like a tree leaf) might fix that?

Could also pick a slightly less murky accent colour. Just my two sense from someone that turns their brightness right down!

Sorry if that sounds really critical, it isn't supposed to! Great work guys.

[Davidezrajay]

These are being addressed.. .thank you all for your support here