Initiating the data collection phase to inform the initial internal/external synthesis that will inform branding efforts. Gathering metrics, user engagement, feedback, and relevant data from various sources, such as newsletters, grantor communications, research findings, legacy brand documentation, etc.
Business Goals
Complete audit of current brand landscape using collateral, brand standards, marketing materia, social media, data, and other relevant sources
Complete audit of competitor and similar organizations’ brand identities
Consolidate data in a shared repository or folder for collaborative access and synthesis
Analyze the current brand with a thorough audit and define a clear brand position that is aligned with organizational goals. These efforts inform the design of the brand identity
In scope
Audit
Findings presentation
Out of scope
{Item that is out of scope for this work}
Tasks
[x] Gather all the internal audit material listed below
[x] Gather external compset audit material listed below into folders
[x] Organize into the correct folders
[x] Create virtual audit board in Mural for internal and external
[x] Synthesize current messaging (email metrics, voice and tone guides for chat bot, blog posts, videos, etc) in order to inform positioning phase work
[ ] Nice-to-have: Conduct interviews with Grants stakeholders on the key shortcomings of the brand and marketing materials
[ ] Nice-to-have: Create prime/clients PAC with a list of people in the approval chain
[x] Create audit readout and preview with prime/clients
Definition of Done
[x] Audit board in Mural which includes an audit of the current brand landscape, including internal and external components with a readout shared with key stakeholders
Definition
Initiating the data collection phase to inform the initial internal/external synthesis that will inform branding efforts. Gathering metrics, user engagement, feedback, and relevant data from various sources, such as newsletters, grantor communications, research findings, legacy brand documentation, etc.
Business Goals
In scope
Out of scope
Tasks
Definition of Done