A set of activities that use the audit, brand behaviors, and key messaging frameworks to collaboratively develop 2 visual directions. The tasks are focused on getting feedback and participation from a wide variety of stakeholders and using activities to focus the team on how the mission gets represented visually
Business Goals
In scope
Involve stakeholders in the visual brainstorming process
Develop 2 visual directions for selection by stakeholder
Out of scope
{Item that is out of scope for this work}
Tasks
[x] User interviews and visual concept testing with PAC and external stakeholders
[x] Visual Directions Workshop
[ ] Version 1 of logo, colorways, illustration and photography rules, typography
Definition
A set of activities that use the audit, brand behaviors, and key messaging frameworks to collaboratively develop 2 visual directions. The tasks are focused on getting feedback and participation from a wide variety of stakeholders and using activities to focus the team on how the mission gets represented visually
Business Goals
In scope
Out of scope
Tasks
Definition of Done